ABOUT
Across the 90’Maurizio Favetta was chief designer at the studio of the renowned architect Matteo Thun in Milan. In this period he transversally worked on architecture, interior and product design and started to investigate the interaction and synergy between architecture and visual communication.
With the leadership of Matteo Thun , Maurizio Favetta brought around the world the exhibition of visionary skyscrapers “The Heavy Dress – a manifesto of architecture” , a collection of media buildings years before they appeared in our landscapes.
From 1990 to 1993 he has been worldwide project leader for the launch of the first generation of Swatch retail stores.
In 1994 Maurizio Favetta after almost ten years of collaboration with Matteo Thun, started his own activity founding King Size Design.
The headquarter was established in Milan - via Tortona, the Milanese district which, after some years, became the point of reference for the international creativity.
King Size Design has become quickly the creative centre of projects in different circles: architecture, showrooms and retail, display design, exhibition stands, scenography and movie sets.
Always in 1994 he launches the line of furniture King Size edizioni, and throughout the following four years he designs the collections organizing the distribution internationally.
Maurizio Favetta developed hundreds of projects in watch and cosmetic business.
He realized display system for leader companies such as Tissot, Sector. Philippe Watch, Lucien Rochat, Roberto Cavalli watches, Pryngeps, Seiko, Rimmel, Lancaster, Joop, Isabella Rossellini, Collistar, Biotherm, Bizzarre, Thierry Mugler, Layla, Playtex, Lumberjack, National Lotteries England, British Post Office, Barclays bank, And Camicerie, Cielo Perla gioiellerie, Morgano maglierie, Portable shop Switzerland, YKK AP Japan, Swarovski retail.
In 1999 he is creative consultant of Creativity designing for Alitalia, Telecom, Omnitel, Sparco, Ras Bank,
For Creativity and in collaboration with Michele de Lucchi, he is creator of support systems of communication for Poste Italiane and of the Poste shop. In this period he is visiting professor at the Art College of Design Europe in Montreaux (F) and at IED and Domus Academy in Milan (I).
For three years he has been unique advisor for Sector in the watch business and for Rimmel/Lancaster in the cosmetics business. In United Kingdom he designed for National Lotteries, British Post Office, Barclays Bank, Imperial Tobacco, Kesslers International ltd. In Switzerland he was author of the retail chain “The Portable Shop”.
In 2002 he founds Crea International together with other partners.
Under the art direction of Maurizio Favetta, Crea International collected a considerable number of projects of retail chain and space design in Italy and abroad.
The clients are leader brands on the market: Vodafone, Wind, San Paolo, Unicredit bank, Lavazza, Barilla, Sara Assicurazioni, Capitalia, Trenitalia, Aci, Dibi Center, Saudi Telecom, Saudi Arabian Airlines, Cosmote Greece and many others.
Mission of Crea International is “Physical Brand Design”. The concept of Physical Brand Design devised and patented by Crea, defines the sphere dealing with the planning of physical spaces where the link with brands is strongest.
After five years of activity together with Crea International, in July 2007 Maurizio Favetta leaves the company for overtaking the retail design and for working with a wider creative horizons.
Maurizio Favetta opens his own creative network Kingsize Architects, in order to experience the connection between art, design. graphics, and visual communication applied to the project of the architectural spaces.
With the launch of the new company, Maurizio Favetta started the development of architectural and interior projects particularly in the field of hospitality '.
In the 2008 and 2009 he partecipated with a personal exhibitions at the edition of of Abitare il Tempo in the section Linking People with virtual models of luxury hotel lobby.
On the occasion of MADE EXPO Milano 2009 edition, he participated with the project Ecobar dining, at the event "Laboratory of Architecture", organized by the architectural magazine OF ARCH.
In 2010 he was guest of INTERNI Magazine during the Milan Design week with the event THINK THANK. During the same year he participated in Spa Boutique Naples with the project INFINITY LOUNGE.
Projects of this period include the theater auditorium Mugham House in Baku in Azerbaijan and the lobby hotel W Mariott in Cannes on the Croisette.
In the retail sector he developed projects for Lavazza (worldwide chain of coffee shops Espression Lavazza) and Fastweb ( multistore corners).
Between 2008 and 2010, Maurizio Favetta was strategic consultant for Philips Lighting Eindhoven in research and development on advanced light.
He was also co-autor of two design books about the Italian Design and Interior, edited by the japanese publisher Graphic Sha Tokyo.
Maurizio Favetta is honorary member of AIPI, the association of Italian interior designers.
Founding member of “Italian Design Force” Kingsize Architects - New Tone) with which he designed the mall Jelly Kish in Kish Island (Iran).
During the last years the most relevant projects were Rotana Rhossos resort hotel in Antakia Turkey, residential projects in Saudi Arabia and Dubai, the art direction of the event BMW Haute Couture In Abu Dhabi at the Jumejra Hotel in Ethiad Towers. In this occasion he designed the set for Jean Paul Gautier fashion show. In 2014 he designed the Termal Centre Sveti Martin in Croatia for the renowed Slovenian Hotel Group Life Class and 8 luxury villas in Baku Azerbajan.
Maurizio Favetta is business partner of
Be Beyond "think outside the box"
Be Beyond developes strategies of Business Development and creates smart Business opportunities using INNOVATION, DESIGN AND VISIONARY PERSPECTIVES in the fields of LUXURY LIVING/WELLNESS & HOSPITALITY, LUXURY AVIATION & LUXURY YACHTING.
BIOGRAPHY
PHILOSOPHY
power
THE
L
OF
Anguages !
The project of the space is a mixture of experience, hibridization and frictions that can accomodate the differences to develop a fantastic generative potential.
The secret is to control the confusion,
not to eliminate it.
Organized
CAOS
LIFE IS A FICTION
FICTION (literally in Italian “finzione”, from Latin: to pretend, to form, create) is the narration of imaginary events in clear contrast with the narration of real events. A large part of the attraction of the fiction is the ability to evoke the full spectrum of human emotions: to distract the mind, to give hope in times of distress, making people laugh, or leave empathic experiences without attachment.
THE MAGIC
OF
DARKNESS
The quality of our project is, as in the cinematic image, the “pregnancy”, the suggestive power, that is the meeting point between the history of the space and the spectator, and it’s not completely arbitrary to say that in architecture as in a movie, everyone can see what they want”.
It is exciting to invent the space ranging from architecture, poetry, literature, technology, decoration, media, cinema, communication and everything else that happens around us. The problem of STYLE no longer exist , but those of LANGUAGES
Having a STYLE means knowing how to
manipulate the LANGUAGES
White
Black
The project thus becomes a mixture of experience, hibridization and frictions that can accomodate the differences to develop a fantastic generative potential. I am viscerally anti-academic. I like black and white, purity and mistery, simplicity and extremism. The secret is to control the confusion, not eliminate it.
M A U R I Z I O F A V E T T A
I like putting together and pulling apart the possibilities until that ephemeral balance of BEAUTY is reached. I rely on the intuition of jazz, the disillusionment of perfectionism, the acceptance of precarious balance. I often observe the project from the outside and let the events happen. I accept and digest any kind of contamination and work through the reaserch of chemical elements in the fusion of: images, visions, emotions, gestures, movements, breathing, and everything that causes the flow of ideas into a fluid chain and unpredictability.
2002 – 2007 (with Crea International)
ARISTON
- Store concept
VODAFONE
- retail chain 1000 stores
WIND
- retai chain 400 stores
LAVAZZA
- coffee shop worldwide chain
MEDIA STROM
- Retail chain
ALJAWAL STC
- retail chain 700 stores
NEW TEL DUBAI – GO
- competition
BREIL
- display system
LEVIS
- display system
VOGUE GREECE
- jewelery retail chain
COSMOTE
- retail chain telecom Greece
SUNRISE
- retail chain telecom swiss
DROMEAS
- retail chain Greece
BANCA POPOLARE DI BERGAMO
- concept
SAN PAOLO BANCA
- bank branches
POSTE ITALIANE
- display system
MUSEO DELL’UOMO
- exhibition
ARTE’ TAMATETE
- art gallery Rome
BECOS CLUB
- Beuty centre chain Italy
DIBI CENTER
- beauty centre chain Italy
SMOOTH
- fashion showroom Turin Italy
LLOYD ADRIATICO
- Insureance agencies
API
- Convenience store chain. Highways Italy
1994
KING SIZE EDITIONS
- furniture collection and graphic project
CIELO PERLA
- jewellery shop chain
HOLLYWOOD
- project of a disco in Milan
BILLBOARD
- Chair project produced in series by Lisar
LISAR
- Stand Euroshop Dusseldorf
SWATCH SWITZERLAND
- Exhibitor table display and floor standing
EDITOR . JACKSON
- stand Smau Milano
L’ETICHETTA
- photostyling for photo editing magazine
MARTINI VERSACE
- photostyling promotion co-marketing
SCARPERENTOLA
- itinerant exhibition
TIES AWAY
- Itinerant exhibition
1995
KING SIZE EDIZIONI
- furniture collection
DIADORA IMPRONTE
- exhibition system footwear
QUALITA’ INFORMATICA
- stand Smau Milano
RAPHAEL INFORMATICA
- stand Smau Milano
PRIMA VISIONE
- communication sale point ottica
LENZING AUSTRIA
- Photostyling per Annual
KAIMANFLEX
- photostyling advertising
1996
KING SIZE EDIZIONI
- furniture collection
TISSOT SWITZERLAND
- Corner exhibitors system winner of international competition
LISAR
- stand Euroshop Dusseldorf
MANDELLI INDUSTRIALE
- stand Bimu 96 Milan
CONTACT POLIEDROS
- Graphic project
PLAYBOY GERMANIA
- Photostyling art project “Hot Chairs” and “Hot Lamp”
REDWALL
- photostyling product catalogue
1997
THE PORTABLE SHOP
- Logotype graphic project
SECTOR
- exhibitors Sector Expander
KING SIZE EDIZIONI
- Furniture Collection
KESSLERS INTERNATIONAL
- company showroom headquarter Stradfort London
YKK AP JAPAN
- Design line doors Japanese market
1998
AND COLUMBIA
- chain of shirt shops
SUGAR CLUB
- chain of kid wear
SECTOR
- packaging sektor watches, new exhibitor sektor wndow, corner system sector expander, project spring window system, project autumns window system, project display special clover
RIMMEL
- table display and stand products
PHILIP SWATCH
- system corner watches
PAOLO CANEVA
- photostyling
BMW GERMANY
- set scenography in Vienna
1999
LUMBERJACK
- system of exhibition corner
PLAYTEX
- project stores plaitex brand
RIMMEL
- Design floor standing, table display department store. Special mention prize promotion Award 1999
COTY ITALIA
- exhibition stand Cosmoprof
COLUMBIA AND
- shirt store chain and junior corner
ATKINSON BIZZARRE
- Floor standing
LANCASTER GROUP ITALIA
- display for makeup and perfumes
ISABELLA ROSSELLINI MANIFESTO
- open shell make up
PUPA
- stand cosmoprof and lipsticks exhibitor
2000
CALVIN KLEIN
- tower video installation Rinascente Milano
COLLISTAR
- display for makeup
BREIL
- corner system
TRIBE
- corner system
MASH
- jeans shop corner for Pitti Firenze
GUCCI ROCHAS
- corner Rinascente Milano
MARILENA BURANI
- perfumeries windows
LAYLA COSMETICS
- general tester and floor standing
BIOTHERM
- perfumeries windows
BREITLING
- exhibitor “scafandro” watches
FESTINA
- exhibitor diplay watches
PRYNGEPS
- Corner system watches exhibition
RAYMOND WEIL
- corner system
CIBA VISION
- floor standing
EDOX
- watches exhibitor
FORD AUTO
- exhibition system for italian dealers
TOYOTA
- welcome kit italian dealers
OZ RACING
- exhibition car rims
SLAMP
- project stand system
WELLA
- promotional island
2001
CALCIO SUISSE
- Table display in paperboard
BONACCORSI
- Floor standing
CITIZEN
- Table display line Promaster
PROCTER & GAMBLE
- concept renewal exhibition areas for body care products, resentation Auchan with pmodified lay out department store
PASTAWORLD BARILLA
- new concept for the diffusion of pasta fast restaurants
LUXOTTICA
- project varianti floor standing for the italian market
SEIKO
- project of modular aggregabile exhibitor
DOM BAIZ
- project in different versions
ANNA SUI
- project corner rinascente milano
DIEGO DELLA VALLE
- project floor standing
JACK LEMAN
- floor standing watches line
corner system
KESSLERS INTERNATIONAL
- exhibition and communication system for the bank
POST OFFICE ENGLAND
- project with integrated system of in store comunication realized in sample offices as test
VISTAKON
- project of exhibition stand for the MIDO
AND COLUMBIA
- shirt stores chain
AMIGHINI
- jewellery store design in Verona center
ALITALIA BEST PARTNERS
- system of
communication corner in store for travel agencies
WENGEN
- table display for watches
DUBEY
- table display for watches
BULOVA
- table display for watches
JACK LE MANS
- table display for watches
TITONI
- table display for watches
DELMA
- special project complementary furnishing for specchio, table display for watches
VICTORINOX
- exhibition wall window for the italian market , floor standing window for the Italian market
BY RONCO
- jewellery exhibitor (not produced)
RADO
- corner system for watches exhibition
POSTE ITALIANE
- project in store communication for
Design, supervision, production, logistics of assembling and installation, staff direction
RAS BANK
- project and coordination production for corner system GDO
PIANETA BELLEZZA
- Perfumery, herbalist shop,
global concept, logo type, coordinated image
LISAR
- Stand Euroshop Dusseldorg
2008
BORGO SALUTE
- farmacy beauty centre Rome.Int prize
ZAIN
- concept telecom Saudi Arabia
AL SAUD UNIVERSITY RIYADH
- concept Riyadh
ARAB NATIONAL BANK
- concept bank branches
AIMAKAN
- Exhibition centre Riyadh
EMAAR SHOWROOM
- Real Estate showroom Riyadh
UNDER THE SEA
- Lobby loung ehotel exhibition verona
SUMGAYT BEACH
- concept master plan Azerbajan
MUGHAM HOUSE
- Auditorium Teather – Baku - Azerbajan
FM HOUSE BAKU
- Private house baku - Azerbajan
AL SEDAN
- Office headqquerter- interior design - Riyadh
AL RAJHI BANK
- concept bank branches Saudi Arabia
CARAMIA PROJECT
- display sysem French market
SPA/HOTEL GRADO
- concept hotel Spa – grado Italy
VOGUE GREECE
- chain of jewelry shops Greece
JANADIRIYA
- exhibiton centre Riyadh saudi arabia
KESSLERS INTERNATIONAL
- headquarter London
MATRIX PHILIPS
- Interior design headquarter Philips Lighting
2009
MEDIA STROM OFFICE FACTORY
DERBUSCO CIVES
- Wine cellar – Erbusco Franciacorta Italy
RIYADH GALLERY HOTEL
- 4 stars hotel in Riyadh gallery
mall Riyadh
JW MARRIOTT CANNES
- interior design lobby
WHAT A DREAM
- personal exhibition Verona Italy
ECOBAR
- personal exhibition made Expo Italy Milan
HOTEL PORTO SAN LORENZO
- Hotel interior Italy
BODY MASTER
- chain of Sport centre Saudi arabia
OMD OFFICES
- interior design headquarter Milan
FAHED OFFICE
- interior design headquarter office Riyadh
FASTWEB RETAIL
- Competition. Internet company
FASTWEB CORNER
- Shop design multibrand stores
HOTEL DELPHINARIUM
- hooetl competition Rimini Italy
PHILIPS VILLAGE
- immersive retail concept for Philips Lighting
2010 - 2014
HOTEL ROTANA RHOSSUS
- arch. & int. design 5 stars hotel resort, Antakia Turkey
ZAITUN VILLAGE
- concept resort – Amman - Jordan
JELLY KISH – Arch. & int. Design mall Kish islad Iran
BMW HAUTE COUTURE
- fashion show exhibition event – Abu Dahi UAE
THE FICTION HOTEL
- personal exhibition - 5stars hotel Milan
KBV VILLA
- assistance to interior design project & procurement
MBV VILLA
- interior design project Riyadh
ABR VILLA
- interior design project Riyadh
FASTWEB GALLERIE COMMERCIALI
- GDO corner system Italy
GRISPORT
- exhibition stand concept - Florence Italy
LAVAZZA ESPRESSION
- international coffee shop chain
"INFINITY LOUNGE"
- Exhibition lounge bar – Naple Italy
THE WORLD DUBAI
- Interior design 15 villas – The World – Dubai
TREES OF LIFE
- Exhibition Milan design Week
VILLA RABIAH
- interior design private villa Riyadh
ABDALLAH OFFICE
- interior design headquarter office Riyadh
ADNEC
- interior design int. exh. Fair Abu Dhabi
AMBIENCE VILLA
- interior design private villa
AMBIENCE BINTLEEN
- interior design headquarter office Riyadh
CHILDREN DESIGN WORLD
- exhibtion Design Week Milan
OTAIBY VILLA
- Interior design private villa Riyadh
TUTTO SPOSI
- concept for international exhibition Naple
WEDDING RABIAH
- concept for wedding event.
EXPOSUD NAPOLI
- lounge bar exhibition naple
INTERNI THINK TANK
- exhibition design week Milan
LA CHAMADE
- interior restaurant - Naple
NO TRASH ZONE
- exhibition design week Milan
MEDIASTROM SHOWROOM
- headquarter office Athens Greece
PULCINI HOUSE
- interior design private house Dubai
ROYAL COMMISSION
- technilogical museum – Riyadh
WIND
- competition retail stores Telecom Italy
ZENOMA
- interior design showroom finisishing, materials
SVETI MARTIN CROATIA
- termal centre
PRIVATE VILLA
- private villa Riyadh saudi Arabia
WORK LIST
MERCEDES
- exhibition project of the watches line Mercedes
ANGELINI
- exhibition project pharmaceutical products
TIME FORCE
- exhibition project floor standing for watches
MITSUBISHI JAPAN
- design proposals for new mobile phones
STEINLESS STAL JAPAN
- project kitchen for Japanese market
WALK AND GO
- Table display and floor standing for woman footwear
SUGARCLUB
- concept and design for new store chain kidwear
HOT ICE
- concept and design for a new kidwear chain
INFOGRAMES PLAY STATION
- new interactive position for play station game for public spaces
MARIELLA BURANI
- perfumeries window
GENNY
- perfumeries window
GIVENCHY
- corner rinascente milano
VERSACE
- Gondola project gondola cosmetics products line
LONGONI SPORT
- concept of new stores of sport articles
MGK
- Dietary pharmaceutical products
GIL CAGNE’
- Exhibitor cosmetic products
PARTNER TIME
- concept lay out and furnish new agencies
SECTOR
- exhibitor sector expander
AND COLUMBIA
- shirt shops chain
CALCIO SWISS
- table display for watches and production floor standing watches
PHILIP WATCH
- wacthes exhibitor and packaging, case for sale and presentation, single floor standing, floorstand display paperboard for itinerant events
LE COPAIN
- perfumeries window
LA PERLA
- christmas window perfumeries for product eclix
BULGARI
- table display
PATRICIA MILTON
- general tester make up line
BANCA INTESA
- concept of new networks
NATIONAL LOTTERY ENGLAND
- project corner lotteries for the whole UK territory
IRONELK
- table display watches line
IWC
- table display watches line mono exhibitor watches
TRIBE Concept table display for the Italian market
SWATCH
- concept exhibitor for the Italian market
DANIEL JEAN RICHARD
- table display
LUCIENT ROCHAT
- new project mono exhibitor
SCOOTER
- wacthes packaging
GLYCINE
- table
ANDREOTTI CONVERTING
- Exhibition Stand in Dusseldorf
SWAROVSKY
- attended international competition new system concept storse, project of world revision exhibition system for the lines of the Swarovsky product
ROBERTO CAVALLI
- Table display new watches lines
Project briefcase and watches briefcase. 300 pieces in ESSELUNGA
- attended competition for king design store Audiovideo Supersonic inside the stores Esselunga
SPARCO
- corner project accessories articles for sports car
ALITALIA
- Exibition project Top Agent
2015 - 2016
BAKU VILLAS
- 8 private villas
BE BEYOND
- AW 139 interior helicopter
BE BEYOND
- AW 189 interior helicopter
MANDARINA DUCK
- worldwide retail concept (tender)
YVAN SERRAS
- cosmetic displays
YVAN SERRAS
- interior private house (CASTLE)
SPA NOCETO
- wellness & beauty center
FABER
- hood system (tender)
VODAFONE
- flaghship store (tender)
LIFE CLASS
- Slovenjia hotel (tender) Porto Roz
LIFE CLASS
- Sea spa Porto Roz 3000 sqm
BOFFETTO
- Magnifica Collection
BOFFETTO
- show room downtown Milano
LE JOIE
- bakery restaurant chain Saudi Arabia (tender)